AtliQo Bank Credit Card Analytics
Target market identification and A/B testing for a new credit card launch
Domain / Function
Banking Analytics & Business Intelligence
Project Overview
This project analyzes customer transaction and credit data to identify the most profitable and credit-ready customer segment for launching AtliQo Bank’s first credit card in the Indian market.
Exploratory Data Analysis (EDA) was performed on income, age, spending behavior, and credit scores, followed by A/B testing to validate the effectiveness of the proposed targeting strategy.
EDA & Customer Insights
Payment & Platform Analysis
A/B Testing Results
Key Features
- Customer segmentation using demographic and financial attributes
- EDA on income, spending patterns, and credit scores
- Payment method and platform behavior analysis
- Target customer identification for credit card launch
- A/B testing and hypothesis validation
- Business-ready insights for decision making
Project Details
The 26–48 age group was identified as the highest potential segment, showing stronger income levels, higher transaction volumes, and better credit usage. A/B testing results showed statistically significant improvement in transaction amounts for the test group, validating the targeting strategy.